Playback speed×Share postShare post at current timeShare from 0:000:00/Generate transcriptA transcript unlocks clips, previews, and editing.Why CaseMaking?A Case Made Master Class ChapterThe Ground TruthJul 01, 2025ShareTranscriptDiscussion about this videoCommentsRestacksThe Case Made! Master ClassYou've read the book but now want the how-to directly from DrT. Well, here it is. You've read the book but now want the how-to directly from DrT. Well, here it is. SubscribeAuthorsThe Ground TruthRecent PostsBackfires, Backpacks and Bedtime StoriesJun 18, 2025 • The Ground TruthPut in the Big Rocks FirstMay 27, 2025 • The Ground TruthThe Adaptive Leadership ApproachMay 18, 2025 • The Ground TruthPrinciple 1 - Connect to People's Aspirations and Build a Strong WE/WHY Around It!May 17, 2025 • The Ground TruthPrinciple 2 - Name the Power of the Moment to Shape the FutureMay 16, 2025 • The Ground TruthPrinciple 3 - Tell People What They Lose If They Sit on the SidelinesMay 13, 2025 • The Ground TruthPrinciple 4 - Navigate the Dominant Narratives with a Pivot or ReframeMay 11, 2025 • The Ground Truth