Playback speed×Share postShare post at current timeShare from 0:000:00/0:00TranscriptPrinciple 1 - Connect to People's Aspirations and Build a Strong WE/WHY Around It!A Case Made Master Class ChapterThe Ground TruthMay 17, 2025ShareTranscriptDiscussion about this videoCommentsRestacksThe Case Made! Master ClassYou've read the book but now want the how-to directly from DrT. Well, here it is. You've read the book but now want the how-to directly from DrT. Well, here it is. SubscribeAuthorsThe Ground TruthRecent PostsWhy CaseMaking?Jul 1 • The Ground TruthBackfires, Backpacks and Bedtime StoriesJun 18 • The Ground TruthPut in the Big Rocks FirstMay 27 • The Ground TruthThe Adaptive Leadership ApproachMay 18 • The Ground TruthPrinciple 2 - Name the Power of the Moment to Shape the FutureMay 16 • The Ground TruthPrinciple 3 - Tell People What They Lose If They Sit on the SidelinesMay 13 • The Ground TruthPrinciple 4 - Navigate the Dominant Narratives with a Pivot or ReframeMay 11 • The Ground Truth