Playback speed×Share postShare post at current timeShare from 0:000:00/Principle 3 - Tell People What They Lose If They Sit on the SidelinesA Case Made Master Class ChapterThe Ground TruthMay 13, 2025ShareDiscussion about this videoCommentsRestacksThe Case Made! Master ClassYou've read the book but now want the how-to directly from DrT. Well, here it is. You've read the book but now want the how-to directly from DrT. Well, here it is. SubscribeAuthorsThe Ground TruthRecent PostsWhy CaseMaking?Jul 1, 2025 • The Ground TruthBackfires, Backpacks and Bedtime StoriesJun 18, 2025 • The Ground TruthPut in the Big Rocks FirstMay 27, 2025 • The Ground TruthThe Adaptive Leadership ApproachMay 18, 2025 • The Ground TruthPrinciple 1 - Connect to People's Aspirations and Build a Strong WE/WHY Around It!May 17, 2025 • The Ground TruthPrinciple 2 - Name the Power of the Moment to Shape the FutureMay 16, 2025 • The Ground TruthPrinciple 4 - Navigate the Dominant Narratives with a Pivot or ReframeMay 11, 2025 • The Ground Truth